About Rizwan
Started in SEO seven years ago as an intern at a Canadian agency. Spent the next four years inside B2B SaaS-specialist agencies and then in-house B2B SaaS before founding Technotize in October 2024. He now leads strategy on every Technotize engagement.
Articles
Posts by Rizwan.
9 articles
Digital PR for B2B SaaS SEO, the post-HARO journalist-source landscape
Digital PR for B2B SaaS SEO after HARO and Connectively shut down. The 2026 platform landscape, pitch patterns, and the campaign cadence.
Read article May 31, 2026
Resource page outreach for B2B SaaS, the operator playbook for earning DR 60+ placements
Resource page outreach for B2B SaaS. Four-source discovery workflow, qualification framework, pitch structure, follow-up, ROI measurement.
Read article May 15, 2026
The B2B SaaS digital PR strategy framework, the year-long campaign design playbook
The four-layer strategy stack of narrative, audience, calendar, and measurement that separates compounding B2B SaaS digital PR programs from stalled ones.
Read article May 12, 2026
B2B SaaS Content Audit Framework: Operator's Playbook
The B2B SaaS content audit framework applied. Six data sources, four-bucket segmentation, refresh prioritization scoring, and the 90-day workflow that produces decisions, not spreadsheets.
Read article May 12, 2026
Why most B2B SaaS SEO programs fail
70 to 80 percent of B2B SaaS SEO programs fail to produce defensible pipeline within 18 months. Six structural failure modes, a 7-question diagnostic, and what working programs look like.
Read article May 1, 2026
B2B SaaS SEO Budget Calculator (With Real Numbers)
The B2B SaaS SEO budget framework most agencies refuse to commit to in writing. Real dollar ranges by ARR stage, allocation breakdown, hidden costs.
Read article April 25, 2026
How long B2B SaaS SEO actually takes
How long does B2B SaaS SEO actually take? 14 to 18 months for defensible pipeline contribution, broken into 5 phases with leading indicators.
Read article February 15, 2026
Outsource SEO or build in-house? The B2B SaaS decision framework
Four ways to deliver B2B SaaS SEO: pure agency, hybrid, fractional, in-house. Cost math, decision framework, and failure modes by ARR stage.
Read article January 27, 2026
The B2B SaaS SEO maturity model: 4 stages, what each one needs
The 4-stage B2B SaaS SEO maturity model: Foundation, Acceleration, Compounding, Authority. What each stage needs and how to identify yours.
Read article January 7, 2026Working with Rizwan
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