The work, on the record
The agencies you've worked with told you stories.We left the receipts.
A ledger of every B2B SaaS engagement we'll publicly stand behind — domain rating moves, pipeline lifted, revenue recovered. Numbers stated specifically. Slow months left in. No screenshot tricks.
02 / The ledger
Every study on one page.
Most agency case study pages are three cards and a hope. This is the format we'd hand a CMO in a procurement review — every engagement, every headline number, sortable by what matters.
| # | Client | Category | Headline outcome | Year | |
|---|---|---|---|---|---|
| 01 | Workwize B2B SaaS | B2B SaaS | 28 → 111 · Monthly MQLs | 2026 |
03 / Featured dossier
Apr 2026
Case study
Workwize
Lifted Domain Rating from 27 to 71 and scaled monthly inbound pipeline from $360K to $1M+ over 22 months.
- Monthly MQLs
- 28 → 111
- Monthly SQLs
- 15 → 39
- Domain Rating
- 27 → 71
- Monthly pipeline
- $360K → $1.16M
- Referring domains
- 130 → 1,413
- Avg monthly traffic
- 1,852 → 13,420
05 / What we report on
Why our case studies read differently.
Four rules govern every dossier on this page. Apply the same lens to any agency case study you're reading and most of them stop holding up.
- 01
Pipeline before traffic.
Every dashboard ties organic sessions to signups, demos, MQLs, and pipeline. If a chart doesn't connect to revenue, it doesn't lead the report.
- 02
Months we lost are in the report.
The slow quarter, the algorithm hit, the strategy that missed — written in. SEO without bad months in the record is SEO that's been edited.
- 03
Specific numbers, not ranges.
DR 25 to 71. $48M incremental revenue. 90 days to recovery. Headlines carry the actual figure, not a rounded-up bracket.
- 04
Attribution we can defend.
Last non-direct, organic-assisted, and self-reported source on demo forms — three views, one truth, no hand-waving.
06 / How an engagement runs
Same shape on every case in the ledger
Diagnostic
Two weeks. We pull rankings, crawl the site, audit the link profile, and benchmark against the three closest competitors before we write a strategy.
Bets
Three deliberate choices. Not a list of tactics — a list of decisions, with the tradeoff named in the brief that goes to your team.
Production
Senior strategist, SaaS-trained writers, technical SEO, editorial link team. Same people for the engagement. No reshuffling at month four.
Reporting
One monthly written narrative, one live dashboard, one quarterly read with your CMO. Bad months called early. Pipeline always on the first page.
How the work behind these results runs
The playbooks producing the numbers in the ledger.
How we run B2B SaaS SEO programs end to end
The operator framework that produced the domain rating moves and pipeline lifts on this page.
The strategic foundation for B2B SaaS SEO programs
How quarterly bets are made before the writers and link team start.
Our content marketing program for B2B SaaS specifically
The content engine that supplies the briefs and pages every case study leans on.
Our link building program structure across five tactics
The five-tactic mix that built the referring-domain growth in the dossiers.
The migration playbook the recovery cases drew from
What goes into recovering rankings after a botched replatform.
Why B2B SaaS SEO programs fail, in operator terms
The patterns we look for in diagnostics before any case study begins.
07 / Fit check
If you see your situation in one of these, that's not coincidence.
Book a 30-minute call. We'll pull your current rankings, benchmark you against the three closest competitors, and tell you honestly what a 12-month SEO trajectory looks like — same diagnostic that started every dossier on this page.