Workwize Case Study: $1.16M Monthly Organic Pipeline

Workwize runs global IT equipment and remote asset management. Over 23 months organic search went from a slow channel to the most predictable source of pipeline in the business. This is the full record, including the months that fell.

See the numbers All case studies

829 placements23 months, June 2024 to April 2026 DR 27 to 71Domain rating, Ahrefs $1.16MBest month of pipeline, December 2025

What 23 months of authority work actually produced.

Every figure runs from the June 2024 baseline, the month the program started. Authority compounds first, traffic follows it, pipeline follows traffic.

Step 1

Authority

Off-page work moved the two numbers that gate everything else.

DR 27 to 71Domain ratingJun 2024 to Apr 2026

130 to 1,413Referring domainsPeak Feb 2026

Step 2

Demand

More authority unlocked bottom-of-funnel rankings, and the visits arrived with intent.

1,852 to 13,420Organic visits a monthPeak Oct 2025

28 to 111MQLs a monthApr 2026

Step 3

Revenue

The two numbers a CFO signs off on.

15 to 39SQLs a monthA floor of 35 to 40 in 2026

$360,520 to $1,156,360Pipeline in a monthPeak Dec 2025

Authority numbers from Ahrefs, lead and pipeline numbers from Workwize's own HubSpot. All case studies

Authority treated as a business asset.

A narrow scope, stated up front, so you know what this page can and cannot claim.

Client: Workwize
Domain: goworkwize.com
Sector: IT equipment, remote asset management
Scope: Digital PR, link acquisition, AI discovery
Period: June 2024 to April 2026

Workwize had product-market fit and not the domain authority to rank where enterprise deals start. Lifting domain rating from 27 to 71 took the ceiling off search visibility, and traffic and pipeline followed in that order.

We were hired for one workstream. Content, product and demand generation stayed with their team, and this page reports on our part of it.

Two structural bottlenecks.

Both were measured at the start, so progress could be argued about with numbers.

130

The authority gap

A baseline of DR 26 to 27 with 130 referring domains made it structurally impossible to outrank legacy competitors for commercial queries. No amount of publishing moves rankings before that gap closes.

Referring domains at baseline

Pipeline nobody could forecast

Inbound was flat. Organic produced no predictable SQL volume, which pushed the business onto outbound and paid media, and pushed blended cost per customer up quarter after quarter.

Inbound SQLs a month at baseline

Three deliberate bets.

We skipped content volume and put the budget behind the levers that move enterprise search.

Bet 01Authority before anything else

Digital PR and link acquisition aimed at relevant, authoritative placements in SaaS, HR tech and IT infrastructure publications. The quality gate came first and the volume followed it.

545

Jun 2024829 placements across 23 monthsApr 2026

829 placements across 23 months.

Every placement was tracked from the day it went live. This is the record, not a summary of it.

829Total placements

736Unique referring domains

826 of 829Confirmed live at the last check

DR 68.2Average referring domain rating

545

Jun 2024Placements each monthApr 2026

7337223313516

80+70–7960–6950–59<50

All 829, by DR of the linking site

The twenty highest-rated sites

SiteDR

notion.com94

blog.hubspot.com93

opencart.com92

matterport.com92

houzz.com92

mashable.com91

cloudways.com91

avada.io91

dev.to90

flipsnack.com90

themewagon.com90

hostpapa.com89

themerex.net89

curator.io88

fillout.com88

woostify.com88

powr.io87

channelwill.com87

devpost.com86

livehelpnow.net86

Twenty of 829. The full list is available on request.

Authority, traffic and pipeline moved in the same direction.

Six datasets, each with the screenshot it came from.

Referring domains130 to 1,413 domains.

Referring domains grew from 130 in June 2024 to a peak of 1,413 in February 2026, after thirty flat months before the program started.

Workwize referring domains in June 2024, showing 130 — Ahrefs, June 2024. 130 referring domains.

Workwize referring domains at the February 2026 peak, showing 1,413 — Ahrefs, February 2026. 1,413 referring domains.

In their words.

Recorded in April 2026, near the end of the program.

We’ve been partnering with Technotize for nearly two years. They took our Domain Authority from 26 all the way up to 71. They also brought in a lot more organic revenue, and there was even a point where our organic inbound leads actually overtook our paid ads.
André StoorvogelHead of Marketing, WorkwizeRecorded April 2026Watch the video

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