Workwize Case Study: $1.16M Monthly Organic Pipeline
Workwize is the global IT equipment and remote asset management platform. Over 22 months we turned organic search from a slow-growth channel into the most predictable pipeline source in the business, and the numbers below are the full record, not a highlight reel.
23
months
829
placements
DR 71
authority
goworkwize.com
Jun 2024 to Apr 2026
What 23 months of authority work actually produced.
Every figure below is measured from the June 2024 baseline, the month the program started, to its reporting peak. Authority compounds first, traffic follows it, and pipeline follows traffic. The three groups are laid out in that order.
Step one
Authority
Off-page work moved the two metrics that gate everything else.
Domain Rating
+162%Jun 2024 to Apr 2026
Referring domains
+986%peak Feb 2026
Step two
Demand
More authority unlocked bottom-of-funnel rankings, and the visits arrived with intent.
Avg monthly organic traffic
+624%peak Oct 2025
Monthly MQLs
+296%Apr 2026
Step three
Revenue
The only two numbers a CFO signs off on.
Monthly SQLs
+160%steady 35 to 40 floor
Peak monthly organic pipeline
+221%Dec 2025
Authority treated as a business asset.
- Client
- Workwize
- Domain
- goworkwize.com
- Sector
- IT equipment, remote asset management
- Scope
- Digital PR, link acquisition, AI discovery
- Period
- Jun 2024 to Apr 2026
To compete in the global IT asset management and remote workforce enablement sector, Workwize needed a scalable organic acquisition engine. At the start of the engagement the company had strong product-market fit but not the domain authority to rank for high-intent, bottom-of-funnel enterprise queries.
Over 22 months we ran a targeted off-page authority and organic growth program. Lifting Domain Rating from 27 to 71 removed the ceiling on search visibility. That structural shift scaled average monthly organic traffic by more than 600% and tracked directly with revenue.
The program drove a 296% increase in monthly inbound MQLs, established a sustained flow of SQLs, and scaled monthly inbound pipeline past $1,000,000, while also capturing the emerging channel of AI search referrals.
829
Placements
736
Unique domains
68.2
Avg referring DR
Two structural bottlenecks.
The authority deficit
A baseline of DR 26 to 27 with only 130 referring domains made it structurally impossible to outrank legacy enterprise competitors for high-conversion commercial queries. No amount of content velocity moves rankings before the link gap closes.
Pipeline vulnerability
Inbound lead volume was flat. Organic was not producing predictable SQL volume, which forced reliance on outbound and paid media and pushed blended CAC up quarter over quarter.
Three deliberate bets.
We skipped generic content volume and put the budget behind levers that move enterprise search algorithms and enterprise buyers.
- 01
High-tier backlink acquisition
A digital PR and link acquisition infrastructure aimed at authoritative, contextually relevant placements in SaaS, HR tech and IT infrastructure publications. Quality gate first, volume second.
- 02
Commercial intent over vanity traffic
Authority routed into product pages and high-value comparison assets built to capture buyers actively searching for remote IT deployment, rather than into generic top-of-funnel articles.
- 03
Future-proofing for AI discovery
Mentions and links placed in heavily crawled industry hubs so Workwize became a frequently referenced source for LLMs and AI search engines, ahead of the shift in B2B buying behaviour.
829 placements across 23 months.
Every placement was tracked from the day it went live. This is the complete record, not a summary of it.
829
Total placements
806
Unique link URLs
736
Unique referring domains
826 of 829
Confirmed live at last check
68.2
Average referring DR
70
Median referring DR
3.4 words
Average anchor length
23 months
Jun 2024 to Apr 2026
Quality distribution
More than half the program sits at DR 70 or above. Fewer than one placement in fifty fell below DR 50.
Monthly cadence
A ramp across the first five months, then a hold between 40 and 45 for the final ten. No spikes, no batches. A steady curve is what a brand getting popular looks like.
Where the links actually landed.
Twenty highest-rated referring domains
- notion.com94
- blog.hubspot.com93
- opencart.com92
- matterport.com92
- houzz.com92
- mashable.com91
- cloudways.com91
- avada.io91
- dev.to90
- flipsnack.com90
- themewagon.com90
- hostpapa.com89
- themerex.net89
- curator.io88
- fillout.com88
- woostify.com88
- powr.io87
- channelwill.com87
- devpost.com86
- livehelpnow.net86
The full list of all 829 placements is available on request.
Authority, traffic and pipeline moved in the same direction.
Six datasets, each pulled straight from the reporting stack. Before and after, without smoothing.
6.1 · Referring domains
130 to 1,413 domains.
Referring domains grew from 130 in June 2024 to a peak of 1,413 by February 2026, a 986% increase in domain footprint after 30 flat months before the engagement.
6.2 · Domain Rating
DR 27 to enterprise-tier 71.
The steepest growth ran from Q3 2024 to Q1 2025, directly ahead of the spike in pipeline. By April 2026 Workwize carried the same domain authority as its established enterprise competitors.
6.3 · Organic traffic
1,852 to 13,420 monthly visitors.
Average monthly organic traffic scaled from 1,852 in June 2024 to a peak of 13,420 in October 2025. When traffic normalised in early 2026 after algorithmic shifts, MQL and SQL yield kept climbing, which is the signature of a shift from broad visibility to qualified demand.
6.4 · Marketing qualified leads
28 to 111 monthly MQLs.
Monthly inbound MQLs scaled from 28 in June 2024 to 111 by April 2026. By mid-2025 a new channel appeared in the mix, AI referrals, which by early 2026 accounted for more than 30 MQLs a month on its own.
6.5 · Sales qualified leads
A predictable SQL floor.
Before the engagement, inbound SQLs sat in the low teens. Monthly volume peaked at 44 in January 2025, and more importantly settled into a floor: by 2026 Workwize reliably produced 35 to 40 qualified inbound SQLs a month.
6.6 · Monetary pipeline
Past the $1M monthly marker.
In early 2025 organic search and AI referrals together generated roughly $360,000 in monthly pipeline. By Q4 2025 the channel broke $1M, peaking at $1,156,360 in December, and held near or above that line through early 2026.
Optimising for LLM discovery paid in cash. By late 2025 AI referrals had gone from a channel that did not exist to one independently generating hundreds of thousands of dollars of pipeline a month.
In their words.
“We’ve been partnering with Technotize for nearly two years. They took our Domain Authority from 26 all the way up to 71. They also brought in a lot more organic revenue, and there was even a point where our organic inbound leads actually overtook our paid ads.”
SEO as a primary revenue engine.
For B2B SaaS companies, SEO is not a technical exercise or a content calendar. Treating domain authority as a business asset, routing it at high-intent demand, and closing the link gap turned Workwize’s organic presence from a slow-growth channel into the most predictable source of enterprise pipeline it has.
Want this trajectory for your SaaS?
We work with B2B SaaS companies between Series A and Series C. If you are under-indexed on domain authority and over-indexed on paid CAC, we can help.