Technotize
01 / B2B SAAS SEO

B2B SaaS SEO that ties to pipeline. Not traffic.

Most SEO agencies optimize for a metric your CFO never looks at. We rank you for the keywords your buyers actually search before they fill out a demo form, and we tie every monthly report back to a number your CRM is already tracking.

Talk to us See pricing
47
B2B SaaS clients
$48M+
Pipeline influenced
DR 70
Average end-state
92%
Retention year-2

02 / Why SaaS SEO is its own category

Generic SEO doesn’t work for B2B SaaS. We’ve cleaned up after enough engagements to know.

A plumber in Chicago and a CRM company chasing $5M ARR don’t need the same SEO playbook. Almost no agency acts like it.

The B2B SaaS buyer isn’t searching once. They search 14 times across six months. They aren’t looking for “best CRM software” — they’re looking for “Pipedrive vs HubSpot for outbound teams,” “how to migrate from Salesforce without breaking pipeline reporting,” and “Pipedrive API rate limits.” The keywords that matter are the high-intent, low-volume queries the buying committee runs the night before a procurement call.

240,000
Visitors / quarter from generic playbook
0
MQLs sourced from organic
$80K
Agency spend in the same period

We’ve inherited that exact engagement at least a dozen times. The fix isn’t more SEO. It’s a different playbook entirely.

03 / Working definition

B2B SaaS SEO, in plain English.

B2B SaaS SEO is the practice of ranking a software company’s website for the search queries used by its buying committee, structured around pipeline outcomes rather than traffic outcomes. A few things separate it from generic SEO.

01

The buyer is sophisticated.

A CMO comparing project management tools knows what “Kanban” means, has heard of every competitor, and probably has Notion or Monday open in another tab. “What is project management software” converts no one. They need depth — integration deep-dives, workflow comparisons, migration guides, ROI calculators that actually calculate.

02

The buying cycle is long.

Three to nine months is normal. Content has to perform across four buyer mindsets at once: unaware, problem-aware, solution-aware, vendor-evaluating. Most agencies write only for the first two. Your highest-converting content lives in the last two.

03

The pricing is high.

A $30K ACV deal can justify $3K of content. A $300K ACV deal can justify $30K. The economics of B2B SaaS SEO look nothing like e-commerce SEO — fewer pieces, deeper, more expensive, each one pulling its weight.

04

The buying committee is multi-stakeholder.

End-user, manager, IT/security reviewer, procurement, budget holder. Each runs different searches. Each needs different content. Mapping content to roles is half the work.

05

Pipeline attribution is the only metric.

You can’t pay for a Series B with traffic. You can with pipeline. Every report ties keywords → rankings → sessions → MQLs → pipeline contribution. If we can’t draw that line, we don’t show the number.

04 / Generic SEO vs B2B SaaS SEO

Side by side, the gap is obvious.

Criterion
Generic SEO
B2B SaaS SEO
Buyer model
One persona, one query
Buying committee, 14 searches over 6 months
Keyword target
High volume, low intent
Low volume, high intent — comparison + migration
Content cadence
12 posts/month, 600 words
8–12 / quarter, 2,500–4,500 words, SME-led
Author
Generalist freelancer
Operators who’ve worked inside SaaS marketing
Link strategy
Guest post farms, PBNs, DR-chasing
Editorial only — TechCrunch, SaaStr, vertical press
North-star metric
Sessions and DR
Pipeline contribution in your CRM
Reporting
Vanity dashboard
Keyword → ranking → MQL → pipeline, monthly

05 / Our playbook

Five layers, in this order.

We don’t run all five at full intensity from day one. Foundation first, then content, then authority, then everything compounding together. Trying to do all of it at month one is the mistake most agencies make.

01 / Month 1

Audit & strategy

Site teardown, competitor teardown, keyword research, content gap analysis, technical issue mapping, baseline metrics dashboard. Output: a 90-day roadmap with weekly deliverables, sized to your stage. We tell you exactly what we’d do if it were our money — including the things that aren’t billable to us.

06 / Keyword strategy

We don’t chase volume. We chase intent.

“What is CRM” gets 40,000 monthly searches and produces zero pipeline. Our process targets four query types in roughly this priority order.

BOFU

Comparison queries

Salesforce vs HubSpotAsana alternativesbest CRM for outbound sales

Lower volume, higher intent. The buyer is choosing.

Switch

Migration & switching

how to migrate from Pipedrive to HubSpotmoving off Salesforceimport Notion into Linear

Convert at 4–8× the rate of generic informational content.

Stack

Integration & stack

Slack and HubSpot integrationPipedrive Zapier triggersAPI rate limits for [tool]

End-users become advocates inside the buying committee.

Native

Problem-aware (mined from sales calls)

the exact phrases your buyers actually userarely competitive yethigh topical authority returns

We mine your call transcripts and support tickets for these.

07 / Content engine

Editorial-grade content. From people who’ve been on the inside.

The single biggest reason B2B SaaS content fails: it’s written by freelancers who’ve never run a marketing team, used the product, or sat on a sales call. Our writers research your product, read your G2 reviews, lurk in the subreddits where your buyers complain, and sit in on your sales calls when you let them. AI assists with outlines and research. It does not author.

8–12 articles per quarter

Long-form, 2,500–4,500 words. Each piece commissioned with a defined ranking target and funnel stage.

Two SME interviews per piece

Yours or ours. The writer isn’t the expert. The expert is.

Custom assets in every piece

Original screenshots, comparison tables, decision trees, ROI calculators, frameworks. Not stock images.

One product-led pillar per quarter

Embedded calculators, interactive comparisons, decision tools. Higher cost; significantly higher conversion.

What we don’t do: weekly blog posts, filler content, listicles for the sake of listicles, anything we wouldn’t proudly post under our own name. See the content service →

08 / Technical foundation

The boring work most agencies skip.

Most B2B SaaS sites have technical issues that suppress 20–40% of their ranking potential. The fixes are usually small individually, but they compound.

  • 01

    Crawlability & indexation

    Robots.txt, XML sitemaps, canonical structure, faceted nav, parameter pollution, JS rendering. Full log file analysis on sites over 1,000 indexed pages.

  • 02

    Core Web Vitals

    LCP, INP, CLS — diagnosed by template, not page-by-page. We send tickets, not lectures.

  • 03

    Site architecture

    Internal linking depth, hub-and-spoke topical clustering, breadcrumbs, URL hierarchy. Architecture carries the SEO weight.

  • 04

    Schema markup

    Organization, Product, FAQ, Article, BreadcrumbList, SoftwareApplication. Deployed, validated, monitored.

  • 05

    Migration support

    Audit before, during, after. We’ve never lost a client traffic on a migration we owned.

Read the technical service →

09 / Authority & links

Editorial backlinks. Earned, not bought.

We do one kind of link building: editorial outreach to publications your buyers actually read. No PBNs. No guest post farms. Average DR of placements: 55–85.

Where your links land

TechCrunchSaaStrFirst Round ReviewReforgeLenny's NewsletterIndie HackersProduct-LedDemand Curve+ the long tail of niche operator newsletters
55–85
Average DR of placements
8–25
Editorial placements / quarter
0
PBNs, guest farms, comment spam

10 / Reporting & attribution

We tie every keyword to a CRM number.

  • Keyword performance

    Tracked queries, position changes, top-10 entrants, top-3 entrants — filtered by funnel stage.

  • Organic sessions & MQLs

    Sessions filtered by intent (BOFU/MOFU/TOFU). MQL → SQL conversion by content type.

  • Pipeline contribution

    Closed-won and stage pipeline attributed to organic in your CRM. Multi-touch and last-touch reported separately.

  • Content performance

    Which pieces are pulling weight, which need a refresh, which to retire.

  • Backlink growth

    New referring domains, lost domains, anchor distribution, DR distribution.

  • Technical health

    Open issues, regressions, indexation, Core Web Vitals trends.

Pipeline contribution · attributed in your CRM

+312% YoY
Pipeline contribution from organic, attributed in CRM

The dashboard is yours, hosted in your own tools. We don’t lock data behind a proprietary interface. If you cancel us tomorrow, you lose nothing.

11 / Who this is for

We’re built for one specific buyer.

We’d rather tell you we’re not a fit on the first call than take your money for nine months and disappoint you.

Strong fit

  • Series A → pre-IPO ($2M–$50M ARR typical)
  • 20–500 employees
  • DR under 30 / under 1,000 organic sessions/mo at start
  • CMO/VP Marketing/Head of Growth as our counterpart
  • ICP clarity (or willingness to do the work)

Not a fit

  • Pre-seed companies — we’re too expensive, you don’t need us yet
  • Consumer apps — different playbook entirely
  • Agencies looking to white-label
  • Companies that won’t engage with strategy
  • Companies whose CMO can’t articulate their ICP

12 / Proof

Workwize: $0 → $4.3M pipeline in 14 months.

Dutch B2B SaaS in IT hardware-as-a-service. Inherited engagement, flat traffic, no organic pipeline. We rebuilt the playbook from the technical foundation up.

Read the full case study

Domain Rating

871

Monthly sessions

9024,000+

Pipeline / organic

$0$4.3M

Customers acquired

047
Domain Rating growth from 8 to 71 over 14 months

14 / FAQ

What people ask before they book a call.

Ready?

If your pipeline number is real — you should be talking to us.

30-minute call. We tell you whether SEO is the right channel for you, even if the answer is no.

Average response time: under 4 business hours.

Book your call See pricing first