A B2B SaaS SEO agency you can audit.

B2B SaaS SEO is the practice of ranking a software company's website for the search queries used by its buying committee, structured around pipeline outcomes rather than traffic. It differs from generic SEO in five ways: the buyer is sophisticated, the buying cycle is long, the price is high, several people decide, and pipeline is the number that counts.

Generic SEO chases search volume, publishes posts to hit a quota and reports traffic. B2B SaaS SEO targets the queries buyers use when they compare, switch and integrate, publishes fewer and deeper pages written from your product and your sales calls, and reports MQLs, SQLs and pipeline from your CRM.

It runs five workstreams under one scope: a keyword strategy built on how buyers compare and switch, content for those queries, editorial links, technical SEO and AI search. A good one reports the result in MQLs, SQLs and pipeline from your CRM, with traffic and rankings as inputs underneath.

Ours costs $4,000, $9,000 or $15,000 a month, and most of our clients land on the $9,000 plan. Programs above $15,000 a month are scoped individually. Every plan runs three months, then month to month with thirty days' notice, and there is no setup fee.

The first fixes, pages and links ship inside 90 days. Rankings on low-competition buyer queries usually move between months three and six, and pipeline between months six and nine. The biggest months so far have landed in year two: Workwize's peak pipeline month was month 19 of the program.

Yes, if your buyers research before they buy, and software buyers do. G2's survey of 1,076 buyers, run in March 2026 and published that April, found that 51% of B2B software buyers now start their research in an AI chatbot more often than in Google. Google says its usual SEO best practices apply to AI Overviews and AI Mode, so SEO is how you show up in both.

The one that fits your stage, deal size and sales motion, and can show pipeline from a client's CRM rather than a traffic chart. A product-led tool and an enterprise platform need different programs. If you are building a shortlist, our comparison of 11 SaaS SEO agencies is a place to start.

Four types, in this order. Comparisons and alternatives, where the buyer is narrowing the list. Migration and switching, where the buyer is leaving a tool. Integrations, which reach the people who argue for a tool inside the buying committee. Problem-aware phrases from your sales calls, which keyword tools miss.

In-house keeps the knowledge in the building but one hire rarely covers writing, links and technical work at once. An agency brings a bench under one scope. Many teams do both: an in-house lead owns the roadmap and an agency runs workstreams. We run links for Atom.com next to their own marketing team.

Editorial placements on publications with real readers, pointed at the pages that sell, and logged so you can check each one. The 2024 and 2025 link spam updates made non-editorial links far more expensive to hold. Atom.com's 290 placements average DR 68.3, and 289 were still live after fifteen months. We do not use private networks or link farms.

Most B2B SaaS programs run between $4K and $25K a month. What moves the number is technical scope, content volume and link-building cadence. Our own plans are $4K, $9K and $15K a month, with a three-month minimum and month to month after that.

Crawlability and indexation, Core Web Vitals (LCP under 2.5s, INP under 200ms, CLS under 0.1), schema and structured data, internal linking architecture, JavaScript SEO for single-page marketing sites, migrations, international SEO and crawl budget management.

Through multi-touch attribution in your existing CRM or attribution model, whether HubSpot, Salesforce or custom. The chain runs keyword to ranking to organic session to MQL with an organic lead source, and on to the pipeline those MQLs create in opportunity stages.

Any B2B software vertical where buyers research before they buy. We have written playbooks for twelve: CRM, ERP, EdTech, HR tech, fintech, LegalTech, construction, IoT and cloud platforms, medical devices, network security, healthcare and real estate. The economics work best between roughly $10K and $500K ACV.

Yes. We work in your CMS, your project tool and your Slack, not ours, so your team sees every brief, draft and technical ticket as it moves. Atom.com's marketing team has worked next to ours for fifteen months.