Technotize
01 / Who we are

A SaaS SEO agency built from every side of the table.

I've been the freelancer agencies underpaid, the operator inside two of them, and the in-house SEO at a B2B SaaS startup. Technotize is what I built once I'd seen what was broken at every layer.

— Rizwan Akram, Founder

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02 / Where this started

The short version of a long road.

Five chapters. Read it once and you'll know more about how we work than most case studies could tell you.

Filed under

Founder · Origin · B2B SaaS · Operating history

  1. I

    A laptop, an internet connection, and a YouTube rabbit hole.

    Seven years ago I got my first laptop — a Covid-era study machine. Before that, I'd had basically no exposure to the internet. I grew up in a remote village in Pakistan, and 'online' wasn't part of daily life. The laptop was supposed to be for school. It mostly became a YouTube portal, and YouTube being YouTube, eventually fed me a video about making money online. One of my closest friends pushed me to take it seriously — sent me long SEO courses and badgered me until I finished them. I'm still not sure I'd be doing this without that nudge.

    Chapter 01 / 05

  2. II

    Two years of nothing, then a $20-a-week internship.

    I made Upwork and Fiverr profiles. For nearly two years, nothing happened. No clients. No traction. The kind of stretch that makes most people quit, and which I came pretty close to quitting myself. Then I met my first real client — an agency owner from Canada who took a chance on me at $20 a week. Most people would call that exploitation. I called it the best deal I'd ever made: two years of hands-on training in SEO, Google Ads, Facebook Ads, and LinkedIn Ads across more industries than I can list.

    Chapter 02 / 05

  3. III

    Two more years inside a B2B SaaS agency.

    After that contract ended, I landed another through Upwork — this time at a US agency that worked exclusively with B2B SaaS. They ran SEO and PPC together, and their understanding of how SaaS buyers actually behave was at a different level than anything I'd seen. Two more years, two more years of learning. I started taking on small-to-medium projects on Upwork in parallel, and my own client base began to build.

    Chapter 03 / 05

  4. IV

    The in-house year that changed how I think.

    In June 2024 a B2B SaaS company in the Netherlands called Workwize hired me as their SEO specialist. That was the year everything I'd learned on the agency side collided with reality on the client side. I sat in weekly and monthly marketing meetings and watched how SaaS leadership actually thinks about SEO — not as a service line item, but as a pipeline channel under quarterly pressure. I watched the CMO's frustration when an outside agency burned thousands producing content that didn't move anything. That was the year Technotize stopped being an idea and started being a plan.

    Chapter 04 / 05

  5. V

    October 2024 — building the agency I wished existed.

    I launched Technotize LLC in October 2024 and started gathering the people I wanted on the team — writers who could actually write, a technical SEO who didn't need hand-holding, a strategist who'd seen the inside of real SaaS engagements, and a link-building team that wouldn't embarrass us with PBN placements. The first client was Workwize itself. From there we landed a stretch of larger contracts that, between them, generated millions in attributable pipeline and built the revenue base that lets us hire properly and stay independent.

    Chapter 05 / 05

03 / The team

Fifteen people. One specialty. Zero generalists.

There are 15 of us — strategists, writers, technical SEOs, link-building specialists, and editors. Roughly 70% of the team is based in Pakistan, the remaining 30% spread across other parts of Asia. We run client calls and reporting on US and European hours, and our writing team works in native-level English with a senior editorial layer above it.

Every person on the team works on B2B SaaS clients exclusively. Nobody here is splitting their week between your CRM SEO strategy and a furniture store in suburban Phoenix. That focus is the whole reason we move faster, write better briefs, and produce content that actually understands what your buyers care about.

Composition

Strategists
3
Writers + editors
6
Technical SEO
2
Link building
3
Founder + ops
1

All client-facing senior staff. No PM-translation layer.

04 / What we believe

Four principles we won't compromise on.

These are the rules we wrote down on day one. They've cost us deals. We're keeping them anyway.

01 / 04Principle

SaaS or nothing.

We don't take on clients outside B2B SaaS, and we don't run side practices in e-commerce, local SEO, or anything else. The category is hard enough to do well at full attention. Splitting focus is how agencies get average.

02 / 04Principle

Humans write the content. AI assists.

Every piece we publish is researched and written by a person. AI helps with outlines, briefs, and research synthesis — it doesn't author. The reason isn't ideology, it's that AI-authored content reads exactly like AI-authored content, and your buyers can tell, and so can Google.

03 / 04Principle

Transparent pricing, on the website.

We publish our pricing because we don't think you should have to sit through a discovery call to find out what an SEO retainer costs. The number is the number. The scope is the scope. No 'let us put together a custom proposal.'

04 / 04Principle

We say so when something isn't working.

SEO has bad months. Strategies miss. Sometimes the original plan turns out to be wrong. The agencies that survive are the ones who tell clients early — not the ones who hide it behind a prettier dashboard. We try to be the first kind.

05 / Where we are today

Two years in. Three numbers.

01 / 03Stat

15

People on the team

All B2B SaaS, all the time. No generalists, no side practices.

02 / 03Stat

Dozens

SaaS companies served

Across every Sub-SaaS category we cover — CRM, ERP, EdTech, LegalTech, HR Tech, Network Security, IoT.

03 / 03Stat

Millions

In attributable pipeline

Generated for clients since launch. Salesforce-of-record, not vanity traffic.

Want to talk about what we could do for your SaaS?

Book a 30-minute call. We'll audit your current SEO, benchmark you against your three closest competitors, and tell you honestly whether we're a fit. If we're not, we'll usually point you to someone who is. No deck, no discovery-process theatre — just a real conversation.

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