A B2B SaaS SEO agency built from every side of the table.
I'm Muhammad Rizwan Khan, founder of Technotize. I built this agency after seven years of seeing B2B SaaS SEO from every angle: as an intern at a Canadian agency, as a senior at a B2B SaaS specialist agency, and as the in-house SEO at a Dutch SaaS startup. The agency exists because I saw what was missing from inside each of those seats.
02 / The starting line
I got my first laptop in 2019. I was 17. I'm from a remote village in Pakistan.
Before that laptop, I had no internet access. None. The machine arrived because Covid-19 lockdowns moved my education online.
Within a few weeks of getting that laptop, I was spending more time on YouTube than on schoolwork. The videos that pulled me in were the ones about making money online. Most of them were noise. A few of them were real.
One of my friends (one of only two close friends I had at the time) pushed me to ignore the noise and watch the long-form SEO courses on YouTube. Not the 15-minute "make $1000 per day" videos. The 6-hour Brian Dean and Neil Patel deep-dives, the technical SEO walkthroughs, the case studies from agencies that actually had clients. I watched them. Then I rewatched them. Then I tried to apply what I'd learned, mostly badly, on free Blogger sites I built to practice on.
For about two years, nothing worked. I created Upwork and Fiverr accounts. I sent proposals. I got rejected, ignored, or low-balled. Most days I wondered whether the people in the videos were actually real or whether I was just watching well-edited fiction. I kept going because the alternative (no laptop, no internet, no path out of the village's local economy) was worse.
- Founded
- October 2024
- Founder
- Muhammad Rizwan Khan
- Headquarters
- Albany, NY, USA
- Focus
- B2B SaaS only
- First client
- Workwize (former employer)
03 / The $20-a-week internship
My first real client was a Canadian agency owner. He paid me $20 a week.
The money was trivial. The education was not.
He didn't hire me to do client work. He hired me as an intern at his agency and taught me everything he knew. SEO. Google Ads. Facebook Ads. LinkedIn Ads. The full marketing stack, but mostly SEO because that's what I was hungriest to learn. He'd give me a real client's problem, walk me through how he'd approach it, then have me redo the work and explain my reasoning.
For two years I sat under his teaching at $20 a week. By the end of those two years I had shipped real SEO work on real client accounts across industries: e-commerce, local services, B2C apps, a few B2B SaaS engagements. The variety mattered because it taught me that SEO is not a single discipline; it's a family of disciplines that look different depending on what business you're applying them to.
That mentor is the reason Technotize exists today. He didn't have to teach a 17-year-old from another country for $20 a week. He did it because he believed in the practice and wanted to keep it alive in people who actually cared about the work. I think about that when I'm deciding what kind of agency I want to build.
Pull quote
"He believed in the practice and wanted to keep it alive in people who actually cared about the work."
— On the mentor who took a chance on a 17-year-old from another country
04 / Learning B2B SaaS specifically
Then I joined a B2B SaaS specialist agency. That changed how I thought about SEO entirely.
The first time I'd seen SEO done by people who understood the specific business model.
After the internship, I landed a longer-term contract through Upwork with an agency that worked exclusively with B2B SaaS companies. This was the first time I'd seen SEO done by people who understood the specific business model: multi-stakeholder buying committees, long sales cycles, high ACVs, the difference between a $30K ACV deal and a $300K ACV deal.
The agency ran SEO and PPC together, which gave me the second piece of the puzzle. SEO and PPC look like adjacent disciplines from the outside. From the inside, they're radically different operating models: PPC is iterate-fast-and-optimize on a daily cadence; SEO is build-foundation-and-compound on a quarterly cadence. Understanding both made me much better at SEO specifically because I could see which problems SEO was actually good at solving and which problems PPC handled better.
For two years, I was on senior B2B SaaS accounts: campaign strategy, content briefs, technical audits, link-building outreach, monthly client reporting. The work was complex and the standards were high. By the end of those two years, I knew what a real B2B SaaS SEO program looked like, and I knew what most agencies were shipping instead.
In parallel, my Upwork profile was growing. I was picking up smaller and mid-sized projects on the side. Some of them were B2B SaaS, some weren't. The cumulative experience across all those engagements is where the operating model behind Technotize started to form.
Years of operating history
- 2019
- First laptop. YouTube SEO rabbit hole.
- 2021
- $20-a-week internship begins.
- 2023
- B2B SaaS specialist agency.
- June 2024
- In-house SEO at Workwize.
- October 2024
- Technotize founded.
05 / Inside the building
In June 2024 I joined Workwize as their in-house SEO. That's when everything clicked.
Workwize is a Series B B2B SaaS company in the Netherlands. They ship hardware-as-a-service to enterprise IT teams across Europe and the US.
I joined as the SEO specialist owning their organic strategy. It was the first time I'd been on the client side of the table.
The view from inside the building is different in a way that's hard to describe until you've sat there. As an agency consultant, you see the SEO problem. As an in-house operator, you see the SEO problem inside the broader pipeline problem inside the broader company problem. You sit in the weekly marketing meeting. You sit in the monthly executive review. You see what the CMO cares about, what the CRO is willing to spend money on, what the CFO is willing to defend at the board level. You see which agency reports get printed and which ones get deleted.
What I noticed inside Workwize was specific. The previous agencies they'd worked with (well-known US and EU SaaS SEO firms) were charging $5K to $15K per month and producing work that I could match or exceed alone with a small team I'd built across two years of freelance work. Not because the US and EU agencies were incompetent (they weren't), but because their cost structure required them to put junior account managers on the work and multiply that by enough clients to cover senior overhead. The result was generic deliverables wrapped in good Slack communication.
I also noticed the specific pain points of a B2B SaaS CMO that agencies almost never address: the lack of pipeline attribution in monthly reports, the rotating account team that loses institutional knowledge by month 9, the technical SEO work that keeps getting deferred because no one on the agency side understands the engineering team's release cadence, the link building that produces DR-90 placement screenshots from publications no one has heard of.
I started thinking about what an agency would look like if it solved for all of that explicitly.
What the seat taught
- Pipeline attribution beats traffic charts at the executive review
- Junior account managers can't ship senior B2B SaaS work, no matter how good the PM layer is
- Technical SEO ships when it fits engineering's cadence
- DR-90 placements from publications nobody reads don't move the buyer
06 / The gap
I founded Technotize in October 2024. The agency I wished I could have hired.
Produce the quality of work I'd seen from inside Workwize at roughly half the cost of US and EU agencies, with the operating discipline that agencies almost universally lack.
The "half the cost" piece comes from where the team sits. I'm based in Pakistan. The senior operators I work with are distributed globally: experienced B2B SaaS strategists, technical SEO specialists, writers who've actually shipped at SaaS companies, PR operators with established editor relationships. The same talent that US and EU agencies hire at $200K+ per year is available globally at significantly different pricing. The work quality is the same; the labor arbitrage shows up in price, not in output.
The operating discipline piece is what most agencies get wrong. The specific commitments behind Technotize are:
- Named senior operators who stay on accounts for years, not rotating account managers
- Pipeline-tied monthly reporting that the CFO can defend at the board level
- Technical SEO work that ships at the same release cadence as your engineering team
- Editorial link building only — no PBNs, no farms, no anchor manipulation
- Quarterly strategy reviews that adjust based on what's working, not 90-day check-in calls that read the dashboard back to you
Within a couple of months of launching, Workwize (my former employer) became Technotize's first paying client. We had a 22-month partnership from June 2024 through April 2026 that drove their Domain Rating from 25 to 71 and contributed peak pipeline of $1.16M per month. Read the full Workwize case study.
That partnership validated the operating model. Across the following 18 months, I built out the team and we landed engagements across dozens of B2B SaaS verticals.
First paying client
Workwize
22-month partnership, June 2024 → April 2026
DR 25 → 71
Domain Rating
$0 → $1.16M/mo
Pipeline (peak)
1,852 → 13,420
Monthly organic
07 / Operating principles
Four principles I built the agency around. Each one came from a specific failure mode I'd seen.
Written down on day one. They've cost us deals. We're keeping them anyway.
Senior operators stay on accounts
The most common B2B SaaS marketing complaint about agencies is account team rotation. The senior team that pitched the engagement is not the team running it at month nine. By month eighteen the agency has lost institutional knowledge of the program. We solve for this by hiring senior operators expecting them to own accounts for years, not rotate through them. Same person at month one and month thirty-six.
Pipeline attribution from day one
SEO programs that can't tie work to pipeline lose at renewal because the CFO has no way to defend the spend. Every Technotize engagement ships with the keyword-to-ranking-to-MQL-to-pipeline chain explicit in monthly reporting from month one. We integrate with whatever attribution model your team already uses; we don't try to install proprietary tooling.
Technical work ships at engineering's cadence
Most B2B SaaS technical SEO recommendations sit in a Jira backlog for months because the agency doesn't understand the engineering team's release calendar. Our technical operators work the way in-house engineers work: prioritized backlogs, PR-style change requests, change-management documentation. The work ships because it fits the team's actual operating rhythm.
Editorial link building only
Bulk link building stopped working in 2024 and became actively harmful in 2025. We pursue editorial backlinks exclusively. Fewer placements per month than agencies that promise volume; substantially better placements by every metric. The full discipline lives in the link building pillar.
08 / By the numbers
18 months in. 47 B2B SaaS clients. $48M+ pipeline influenced.
The current state of the agency, with the math that explains why year-2 retention is what it is.
47
B2B SaaS clients
$48M+
Pipeline influenced
DR 70
Average end-state
92%
Retention year-2
The team
Senior operators across strategy, technical SEO, content production, and digital PR. Distributed globally; named, not anonymous. The full team is on the team page.
The clients
47 B2B SaaS companies across 12 verticals: CRM, ERP, EdTech, HR tech, Fintech, LegalTech, Construction SaaS, IoT and cloud platforms, Medical devices, Network security, Healthcare SaaS, and Real estate proptech. Engagement sizes range from $4K per month (Series A) to $50K per month (enterprise tier).
The output
Across the portfolio: cumulative DR gain of 1,200+ points across client domains. Cumulative organic traffic growth of roughly 8x across the portfolio's first-year engagements. Editorial placements in TechCrunch, SaaStr, OpenView, ProductLed, and the major vertical publications in our clients' categories.
The math
Pipeline-to-cost ratio averages 5:1 across the portfolio, with best-performing engagements above 30:1. 92 percent of clients renew at year two because the math justifies it.
Read the case studies09 / The vision
What I'm trying to build over the next five years.
The premise behind Technotize wasn't to build a generic agency that scaled by adding accounts. It was to build the agency that actually solves the operating problems B2B SaaS marketing leaders face, and to do it at the scale where the work quality stays consistent.
Stay senior-operator-led
The agencies that grow into junior-rotated factories all started small with senior operators on every account. The moment you stop turning down accounts because the senior bandwidth isn't there, you become the agency you set out to replace. I'd rather grow slowly and stay senior than grow fast and dilute.
Build the team the work requires
The team across writers, strategists, technical specialists, and PR operators is the entire product. Hiring is the single highest-leverage decision I make. The goal is not 'hire fast'; the goal is 'hire right.' Some hires take months. That's fine.
Keep the operating discipline visible
The agency's positioning isn't built on marketing claims; it's built on observable operating behavior. Published pricing. Specific named operators. Transparent contracts. Honest case studies. The goal is to be the agency where everything checkable is checkable, and nothing requires a 'trust us.'
10 / What to read next
The operator playbooks behind the firm.
The pillars, pricing, and case studies that make the story checkable.
B2B SaaS SEO framework
Strategy, keyword research, technical, and AI search — the full discipline that runs across every engagement.
Content marketing pillar
How operator-led content engines run without losing voice — strategy, production, optimization, measurement.
Link building pillar
Editorial backlinks from category publications. No niche edits, no PBNs, no farms.
Transparent retainers
Three published tiers from $4K to $25K per month. No discovery-call gatekeeping.
Enterprise engagements
Foundation, Acceleration, and Compounding for Series C and later, $15K to $50K per month.
B2B SaaS SEO framework
Strategy, keyword research, technical, and AI search — the full discipline that runs across every engagement.
Content marketing pillar
How operator-led content engines run without losing voice — strategy, production, optimization, measurement.
Link building pillar
Editorial backlinks from category publications. No niche edits, no PBNs, no farms.
Transparent retainers
Three published tiers from $4K to $25K per month. No discovery-call gatekeeping.
Enterprise engagements
Foundation, Acceleration, and Compounding for Series C and later, $15K to $50K per month.
Workwize: DR 25 → 71
22-month mid-tier engagement. Roughly 30:1 pipeline ratio across the engagement.
All case studies
47 B2B SaaS engagements. $48M+ pipeline influenced. Average lifetime spend ~$200K per client.
Who does the work
Senior operators across North America and EMEA. Same names on the kickoff call and month thirty-six.
The B2B SaaS SEO maturity model
Where your program sits today and what each next stage actually demands.
Industries we ship work for
Twelve B2B SaaS sub-verticals from CRM to medical devices to network security.
Workwize: DR 25 → 71
22-month mid-tier engagement. Roughly 30:1 pipeline ratio across the engagement.
All case studies
47 B2B SaaS engagements. $48M+ pipeline influenced. Average lifetime spend ~$200K per client.
Who does the work
Senior operators across North America and EMEA. Same names on the kickoff call and month thirty-six.
The B2B SaaS SEO maturity model
Where your program sits today and what each next stage actually demands.
Industries we ship work for
Twelve B2B SaaS sub-verticals from CRM to medical devices to network security.
Let's talk.
If you're a B2B SaaS marketing leader considering an agency change, or building an SEO program for the first time, or just curious whether what we do matches what you actually need, I'd encourage you to book a 30-minute call. The pricing is published on the pricing page; the case studies are on the case studies page. The call is for figuring out whether we're the right fit for your specific situation.
Or email rizwan@technotize.io.
Muhammad Rizwan Khan
Founder, Technotize LLC