Everyone on this team came from inside software. They know what a trial-to-paid rate is, why your comparison pages matter more than your blog, and what happens to a marketing lead who cannot show pipeline. Nobody learns that from a client onboarding doc.
30 minutes with me, not a sales rep. You keep the plan either way.
Senior operators only
The specialists you meet before signing are the ones who do the work.
47
B2B SaaS clients
$48M
Organic pipeline influenced
92%
Renew into year two
0
Account managers between you and the work
47 B2B SaaS companies have run their organic channel with us. 92 percent were still here in year two.
Read case study “They took our Domain Authority from 26 all the way up to 71, brought in a lot more organic revenue, and there was even a point where our organic inbound leads overtook our paid ads.”
André Stoorvogel
Head of Marketing, Workwize
Read case study
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Read case study “Eleven months later our organic traffic was twenty-five times higher, our domain rating had nearly tripled, and we were showing up in the AI answers. Traffic kept climbing after the engagement ended.”
Dan Cavanaugh
CEO & President, Da Vinci
Read case study
Three things separate agencies that build pipeline from agencies that report traffic and move on. You are paying for all three, so here is what each one means in practice.
Your lead has run SEO inside a B2B SaaS company. Owned the number. Sat in the CMO's weekly. Defended the budget to a CFO who wanted it cut. That is a different job from managing a client, and you can hear the difference in the first call. Nobody rotates off your account at month six.
Sessions don't pay anyone. From week one you get MQLs, SQLs, and pipeline contribution per page, in the format your board already reads. If a program can't be defended in that math, we tell you before you sign, not in month nine.
Most agency results peak around month nine and fade when the invoices stop. Workwize hit their biggest month of organic pipeline in the back half of a 22-month program, not the front. Da Vinci's traffic kept climbing after we stopped working together. You are buying an asset, not a rental.
I got my first laptop in 2019, in a village in Pakistan, and it was supposed to be for school. I found SEO on YouTube instead.
My first real client paid me $20 a week to intern at his agency in Canada. Two years there, then two more at an agency that only worked with B2B SaaS. In June 2024 a Dutch SaaS company called Workwize hired me as their in-house SEO.
That year taught me the thing this agency is built on. I watched us evaluate agencies. I sat in the meetings where their reports got picked apart. Traffic was up. Nobody could tell the CFO what it was worth. Six figures went out the door for slide decks.
I started Technotize in October 2024 and hired specialists instead of account managers. Workwize became client number one and stayed 22 months.
So when I say your lead should have sat in your chair, I am not describing a hiring preference. I am describing the only reason this works.
Rizwan Khan, Founder
Read the full storyWorkwize sells IT asset management to distributed teams. When we started, organic brought in 1,852 sessions a month and almost no pipeline. Twenty-two months later organic was their largest inbound source and their Head of Marketing said it out loud on camera.
Four disciplines decide whether organic works. Most agencies do two well and quietly subcontract the rest, which is why the handoffs are where programs die. All four sit on one team here.
The whole channel, run as one plan. Keyword and buyer research, cluster architecture, technical work, and the AI search discipline below.
Pages that close, not posts that fill a calendar. Comparison pages, alternative pages, and use-case pages, written by people who have sold software.
Editorial placements your buyers actually read. On our last program, 289 of 290 links were still live 15 months later. No niche edit farms, no PBNs.
Core Web Vitals, schema, rendering, crawl budget, migrations. Senior operators, not junior auditors reading a checklist.
A growing share of your buyers never see a classic results page. They ask an AI assistant which tools to shortlist, or Google answers them inside an AI Overview, and the vendors cited in that answer win the consideration without a click. That changes the work: content has to be structured so machines can quote it accurately, entities and schema have to be clean, and citation coverage becomes a metric next to rankings. We treat this as a core discipline, not a bolt-on.
See the AI search disciplineSEO is slow. Pretending otherwise is how agencies lose accounts in month four. Here is what you get in the meantime, so you have something to show at the board meeting before the traffic curve turns.
We pull the full SEO baseline (rankings, traffic, backlinks, indexing) plus your pipeline reality (current MQL sources, CAC, sales cycle, ICP). Output: a written diagnostic with the three things producing drag on your current program.
We audit a lot of programs recovering from the agency that came before us. The same five patterns show up almost every time. If three of them look familiar, talk to us before you renew.
The agency that lost the account
$8k a month on content that ranks for terms nobody in your ICP would search.
Quarterly reports showing 'traffic up 40 percent' with no MQL or pipeline numbers attached.
An account run by someone who learned SEO from a course and rotates off in six months.
Niche edit farms, PBN links, and 'guest posts' on sites your CFO would be embarrassed to acknowledge.
Year 2 renewal pitch built around 'the next phase of our partnership' with no measurable case for renewal.
What we run instead
Cluster architecture targeting BOFU and comparison-intent keywords your buyers actually search.
Pipeline-tied reports showing MQLs by content piece, with the attribution math the CFO can defend.
Account managed by a senior operator who has owned SEO inside a B2B SaaS company and stays on the account year over year.
Editorial links from publications your engineering team and your buyers actually read.
Year 2 pitch built around the pipeline math the program produced in year 1.
If you’ve been on the left side of this table for a year and you’re deciding whether to renew, we should talk before you do.
Run these in every sales call and the field will sort itself fast. Click a question to see the tell you should listen for.
“Who exactly will work on my account, by name?”
The tell
If the answer is a role instead of a person, expect the bait and switch.
Retainers run $4,000 to $25,000 a month. Most B2B SaaS companies between $5M and $100M ARR land at $8,000 to $15,000. What moves the number is how much technical debt the site carries, how much content you need, and how fast you want links.
No hourly billing. No revenue share. No twelve-month lock-in. Three months to start, then month to month, because the results should have to keep earning it.
At $10,000 a month, a program that produces one $60,000 deal a quarter pays for itself and returns 1.5x.
“We've been partnering with Technotize for nearly two years. They took our Domain Authority from 26 all the way up to 71. They also brought in a lot more organic revenue, and there was even a point where our organic inbound leads actually overtook our paid ads.”
André Stoorvogel
Head of Marketing, Workwize
Search behaviour differs by category, so the keyword map does too.
Don’t see yours? Ask us.
Need results in 60 days? SEO cannot honestly do that. Hire a paid search team and come back later.
If you want ten posts a month at the lowest possible price, a content marketplace serves you better.
If your category doesn't exist yet, the first job is category creation, not rankings.
If you want an agency that stays quiet and sends a monthly PDF, the transparency here will feel like noise.
Scope, pricing, timing, staffing, and the questions we get in every sales call. Answered in full, on the page, with no hedging.
Thirty minutes. You will get a straight read on the opportunity, the timeline I would commit to, and what it costs. If SEO is the wrong answer for you right now, I will say so on the call.
The call is with me, not an SDR.
