The agency you wish you’d hired the first time.
Senior specialists do the work themselves; the plan ties to your pipeline rather than your traffic chart. The approach that took our clients from being invisible in search to hundreds MQLs within a year.
Trusted by B2B SaaS marketing teams
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What you actually get when you hire Technotize.
Three things separate the agencies that compound rankings from the ones that report traffic and move on. We built the firm around all three because we got tired of seeing B2B SaaS companies burn six and seven figures on the other kind.
Senior operators on every account.
Your account lead has run SEO inside a B2B SaaS company. Not just written about it. Not just managed accounts. Actually owned the program, sat in the CMO's weekly, and defended the budget. That operator experience is the difference between a deck that wins the deal and a quarter-end report that loses the renewal.
Reports tied to pipeline, not traffic.
Sessions don't pay your CFO. We tie organic performance to MQLs, SQLs, and pipeline contribution from week one. If the SEO program can't be defended in board reporting math, we don't build it. The ROI framework runs in every engagement.
DR 20 to 70 at half what US agencies charge.
Our average end-state Domain Rating across active retainers is 70. We get there in 18 to 24 months at retainer pricing that runs roughly half what comparable US agencies bill. The math is sustainable because we build globally distributed, senior-only teams.
What SaaS SEO done right actually means.
Before you compare agencies, it is worth agreeing on what the job actually is, because half the bad retainers in this industry come from a wrong definition of success.
SEO for SaaS is not “rank the blog.” It is capturing demand across the whole journey your buyers take: the category searches where they learn, the comparison and alternative searches where they shortlist, the integration and use-case searches where they check fit, and the pricing and review searches where they decide. A B2B buying committee runs dozens of these queries across weeks or months, and each member searches differently. The engineer checks your API docs, the manager checks comparisons, the executive checks whether anyone credible uses you. A real SaaS SEO program plans for all of them at once.
It is also a portfolio game with uneven payoffs. Bottom-of-funnel pages convert at many times the rate of top-of-funnel content, but they are scarce and competitive, while top-of-funnel volume builds the authority that lets the money pages rank. The craft is in the mix: enough commercial-intent coverage to drive pipeline now, enough supporting depth to keep compounding later.
And it is measured in pipeline, or it is not measured at all. Signups, demos, sales-qualified opportunities, and revenue influenced are the outputs that justify the spend. Sessions and rankings are inputs. If an agency’s report leads with the inputs, that tells you what they are optimising for, and it is not your revenue.
Where AI search fits now
The SERP your buyers will use next year.
A growing share of your buyers never see a classic results page. They ask an AI assistant which tools to shortlist, or Google answers them inside an AI Overview, and the vendors cited in that answer win the consideration without a click. That changes the work: content has to be structured so machines can quote it accurately, entities and schema have to be clean, and citation coverage becomes a metric next to rankings. We treat this as a core discipline, not a bolt-on.
See the AI search disciplineCase study · Workwize
From DR 25 to a $1M monthly pipeline floor.
How we lifted Workwize's Domain Rating from 25 to 71 and scaled organic pipeline past $1M/month over a 22-month engagement.
$360K → $1.16M
Monthly pipeline
25 → 71
Domain rating
22 mo
Duration
+624%
Organic traffic
The four disciplines that compound for B2B SaaS.
Every B2B SaaS SEO program lives or dies on these four. Most agencies do two of the four well and outsource the rest. We run all four under one operator team because the gaps between them are where programs fail.
How we work, the 90-day operating cadence.
We don’t onboard for three months and start delivering in month four. The first 90 days deliver concrete output every two weeks.
Discovery and baseline
We pull the full SEO baseline (rankings, traffic, backlinks, indexing) plus your pipeline reality (current MQL sources, CAC, sales cycle, ICP). Output: a written diagnostic with the three things producing drag on your current program.
Built for where your SaaS is now.
The right SEO program depends on your stage, because the constraint changes. Early on it is focus. At scale it is coordination. At enterprise it is politics and proof. We run different playbooks for each.
Pipeline before volume.
We build the foundation: a tight keyword map around the searches your buyers run when they are ready to evaluate, the technical setup done right the first time, and the first content that converts. Small budgets are fine here. Focus beats spend at this stage.
Authority and velocity.
The foundation exists; the job is to scale it into a compounding system: content production with real velocity, authority building that lifts the whole domain, and reporting your board will actually read.
Weight-class staffing.
Multi-product platforms, migrations that cannot go wrong, buying committees, and a CFO who wants the return quantified. Our enterprise SEO program is built for that weight class, with senior-only staffing and board-grade reporting.
Enterprise programRetainers from $4k to $25k/mo.
See the full pricing breakdownMost B2B SaaS companies at $5M to $100M ARR end up between $8k and $15k per month with us. The range depends on three things: how much technical work the site needs in the first 90 days, the content production volume, and the link-building cadence.
We don’t do hourly billing, we don’t do percentage of revenue, and we don’t lock you into 12-month minimums. Three-month minimums, month-to-month after that, transparent change orders if scope shifts.
Why programs choose us over the other kind of agency.
We’ve audited dozens of B2B SaaS programs trying to recover from the agency they hired before us. The four patterns below show up in 70 percent of those audits. The right column is the operator version.
The agency that lost the account
- 01
$8k a month on content that ranks for terms nobody in your ICP would search.
- 02
Quarterly reports showing 'traffic up 40 percent' with no MQL or pipeline numbers attached.
- 03
Account managed by a 24-year-old who learned SEO from YouTube and rotates off in six months.
- 04
Niche edit farms, PBN links, and 'guest posts' on sites your CFO would be embarrassed to acknowledge.
- 05
Year 2 renewal pitch built around 'the next phase of our partnership' with no measurable case for renewal.
What we run instead
- 01
Cluster architecture targeting BOFU and comparison-intent keywords your buyers actually search.
- 02
Pipeline-tied reports showing MQLs by content piece, with the attribution math the CFO can defend.
- 03
Account managed by a senior operator who has owned SEO inside a B2B SaaS company and stays on the account year over year.
- 04
Editorial links from publications your engineering team and your buyers actually read.
- 05
Year 2 pitch built around the pipeline math the program produced in year 1.
If you’ve been on the left side of this table for a year and you’re deciding whether to renew, we should talk before you do.
Five questions to ask any agency you evaluate, including us.
Run these in every sales call and the field will sort itself fast. Our answers to all five sit above on this page, which is rather the point.
- 01
Who exactly will work on my account, by name?
If the answer is a role instead of a person, expect the bait and switch.
- 02
Show me a case study with the client named and the numbers verifiable.
Logo walls are not proof.
- 03
What happens if we want to leave after six months?
Lock-ins exist to outlast disappointment.
- 04
Who writes the content, and can I see their work?
Marketplaces produce marketplace quality.
- 05
What number will be at the top of my monthly report?
If it is sessions, the agency is optimising its renewal, not your revenue.
Specialists in 12 B2B SaaS verticals.
We don’t do generic B2B SEO. Every industry has buyer language, sales cycle, and competitive landscape that shape the SEO program. The verticals below are where we have shipped programs and built operator-level expertise.
- CRM
- ERP
- EdTech
- HR Tech
- Fintech
- LegalTech
- Construction
- IoT & Cloud
- Medical Devices
- Cybersecurity
- Healthcare
- Real Estate
Don’t see yours? Ask us.
What B2B SaaS CMOs say after working with us.
“Technotize is the reason we hit our pipeline number three quarters in a row. The team operates like an embedded marketing function, not an outside vendor.”
Head of Marketing
Series B IT hardware platform
Founder
Rizwan Khan
Built by an operator, not an agency career.
Technotize was founded in October 2024 by Rizwan Khan after seven years inside the B2B SaaS marketing stack, including two years running SEO at Workwize as the in-house lead. The agency exists because Rizwan saw too many B2B SaaS companies burning six figures on US agencies that produced shallow reports and rotated junior account managers off accounts after six months.
The fix was hiring senior operators with actual in-house experience and running the firm on operator economics, not partner-and-pyramid agency economics.
Read the full storyWho we are not for.
Saying this out loud saves everyone a call. If any of the below sounds like you, a different vendor will serve you better — and we would rather tell you now than three months in.
See the honest roundup- 01
If you need results in 60 days — SEO cannot honestly deliver that. Hire a paid-search team.
- 02
If you want ten posts a month at the lowest possible price, a content marketplace serves you better.
- 03
If your category doesn't exist yet, the first job is category creation, not rankings.
- 04
If you want an agency that stays quiet and sends a monthly PDF, the transparency here will feel like noise.
Project your return before you spend a dollar.
Before you hire us or anyone, run the numbers. Our enterprise SEO ROI calculator takes your traffic, funnel rates, deal size, and budget, and projects the leads, revenue, ROI, and payback month an SEO program should produce. Free, ungated, defaults drawn from the real Workwize engagement so you can sanity-check any agency’s promise against math.
Open the ROI calculatorThe methodology, in the open.
Questions
operators ask before signing.
Scope, pricing, timing, staffing, ROI, and the questions we get in every sales call — answered in full, on the page, no marketing hedging.
Ready to stop paying for reports?
Tell us where your SaaS is stuck and we’ll give you a straight read: the opportunity we see, the timeline we’d commit to, and what it costs. If we’re not the right fit, we’ll say so and point you somewhere better.
Strategy call
30 minutes · video call
- Host
- Rizwan Khan
Founder, Technotize - Agenda
- Pipeline goals, current SEO state, fit & scope
- Response
- Within one business day
Prefer email