Full-Service SEO
The operator playbook for ranking B2B SaaS sites in 2026. AI Search, keyword research, technical SEO, and strategy. The pillar covers the discipline end to end.
- Keyword and buyer research
- Cluster architecture
- AI Search visibility

Senior specialists do the work themselves; the plan ties to your pipeline rather than your traffic chart. The approach that took our clients from being invisible in search to hundreds of MQLs within a year.

The specialists you meet before signing are the ones who do the work.
“They took our Domain Authority from 26 all the way up to 71, brought in a lot more organic revenue, and there was even a point where our organic inbound leads overtook our paid ads.”
André Stoorvogel
Head of Marketing, Workwize
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“They rebuilt our comparison and alternative pages like product teams, not content farms. The conversion rate from those pages doubled in one quarter.”
VP Demand Gen
Atom
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Read case study “Eleven months later our organic traffic was twenty-five times higher, our domain rating had nearly tripled, and we were showing up in the AI answers. Traffic kept climbing after the engagement ended.”
Dan Cavanaugh
CEO & President, Da Vinci
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Three things separate the agencies that compound rankings from the ones that report traffic and move on. We built the firm around all three because we got tired of seeing B2B SaaS companies burn six and seven figures on the other kind.
Your account lead has run SEO inside a B2B SaaS company. Not just written about it. Not just managed accounts. Actually owned the program, sat in the CMO's weekly, and defended the budget. That operator experience is the difference between a deck that wins the deal and a quarter-end report that loses the renewal.
Sessions don't pay your CFO. We tie organic performance to MQLs, SQLs, and pipeline contribution from week one. If the SEO program can't be defended in board reporting math, we don't build it. The ROI framework runs in every engagement.
Our average end-state Domain Rating across active retainers is 70. We get there in 18 to 24 months at retainer pricing that runs roughly half what comparable US agencies bill. The math is sustainable because we build globally distributed, senior-only teams.

Before you compare agencies, it is worth agreeing on what the job actually is, because half the bad retainers in this industry come from a wrong definition of success.
SEO for SaaS is not “rank the blog.” It is capturing demand across the whole journey your buyers take: the category searches where they learn, the comparison and alternative searches where they shortlist, the integration and use-case searches where they check fit, and the pricing and review searches where they decide. A B2B buying committee runs dozens of these queries across weeks or months, and each member searches differently.
It is also a portfolio game with uneven payoffs. Bottom-of-funnel pages convert at many times the rate of top-of-funnel content, but they are scarce and competitive, while top-of-funnel volume builds the authority that lets the money pages rank. And it is measured in pipeline, or it is not measured at all.
A growing share of your buyers never see a classic results page. They ask an AI assistant which tools to shortlist, or Google answers them inside an AI Overview, and the vendors cited in that answer win the consideration without a click. That changes the work: content has to be structured so machines can quote it accurately, entities and schema have to be clean, and citation coverage becomes a metric next to rankings. We treat this as a core discipline, not a bolt-on.
See the AI search disciplineHow we lifted Workwize’s Domain Rating from 25 to 71 and scaled organic pipeline past $1M/month over a 22-month engagement.
Every B2B SaaS SEO program lives or dies on these four. Most agencies do two of the four well and outsource the rest. We run all four under one operator team because the gaps between them are where programs fail.
The operator playbook for ranking B2B SaaS sites in 2026. AI Search, keyword research, technical SEO, and strategy. The pillar covers the discipline end to end.

The content engine that produces pipeline, not just traffic. Cluster architecture, four content types that actually convert, and the production system that holds up under deadline pressure.

Editorial links that pass risk-review and compound authority. Guest posting, digital PR, linkable assets, outreach. None of the niche edit farms that have started to get penalized.

The technical layer that makes everything else possible. Core Web Vitals, schema, JavaScript SEO, crawl budget, migrations. Senior technical operators, not junior auditors.

We don't onboard for three months and start delivering in month four. The first 90 days deliver concrete output every two weeks.
We pull the full SEO baseline (rankings, traffic, backlinks, indexing) plus your pipeline reality (current MQL sources, CAC, sales cycle, ICP). Output: a written diagnostic with the three things producing drag on your current program.
The right SEO program depends on your stage, because the constraint changes. Early on it is focus. At scale it is coordination. At enterprise it is politics and proof. We run different playbooks for each.
We build the foundation: a tight keyword map around the searches your buyers run when they are ready to evaluate, the technical setup done right the first time, and the first content that converts. Small budgets are fine here. Focus beats spend at this stage.

The foundation exists; the job is to scale it into a compounding system: content production with real velocity, authority building that lifts the whole domain, and reporting your board will actually read.

Multi-product platforms, migrations that cannot go wrong, buying committees, and a CFO who wants the return quantified. Our enterprise SEO program is built for that weight class, with senior-only staffing and board-grade reporting.

Most B2B SaaS companies at $5M to $100M ARR end up between $8k and $15k per month with us. The range depends on three things: how much technical work the site needs in the first 90 days, the content production volume, and the link-building cadence.
We don’t do hourly billing, we don’t do percentage of revenue, and we don’t lock you into 12-month minimums. Three-month minimums, month-to-month after that, transparent change orders if scope shifts.
See the full pricing breakdown
We've audited dozens of B2B SaaS programs trying to recover from the agency they hired before us. The four patterns below show up in 70 percent of those audits. The right column is the operator version.
The agency that lost the account
$8k a month on content that ranks for terms nobody in your ICP would search.
Quarterly reports showing 'traffic up 40 percent' with no MQL or pipeline numbers attached.
Account managed by a 24-year-old who learned SEO from YouTube and rotates off in six months.
Niche edit farms, PBN links, and 'guest posts' on sites your CFO would be embarrassed to acknowledge.
Year 2 renewal pitch built around 'the next phase of our partnership' with no measurable case for renewal.
What we run instead
Cluster architecture targeting BOFU and comparison-intent keywords your buyers actually search.
Pipeline-tied reports showing MQLs by content piece, with the attribution math the CFO can defend.
Account managed by a senior operator who has owned SEO inside a B2B SaaS company and stays on the account year over year.
Editorial links from publications your engineering team and your buyers actually read.
Year 2 pitch built around the pipeline math the program produced in year 1.
If you’ve been on the left side of this table for a year and you’re deciding whether to renew, we should talk before you do.
Run these in every sales call and the field will sort itself fast. Click a question to see the tell you should listen for.
“Who exactly will work on my account, by name?”
The tell
If the answer is a role instead of a person, expect the bait and switch.
We don't do generic B2B SEO. Every industry has buyer language, sales cycle, and competitive landscape that shape the SEO program. The verticals below are where we have shipped programs and built operator-level expertise.
Don’t see yours? Ask us.
“We've been partnering with Technotize for nearly two years. They took our Domain Authority from 26 all the way up to 71. They also brought in a lot more organic revenue, and there was even a point where our organic inbound leads actually overtook our paid ads.”
André Stoorvogel
Head of Marketing, Workwize

Technotize was founded in October 2024 by Rizwan Khan after seven years inside the B2B SaaS marketing stack, including two years running SEO at Workwize as the in-house lead. The agency exists because Rizwan saw too many B2B SaaS companies burning six figures on US agencies that produced shallow reports and rotated junior account managers off accounts after six months.
The fix was hiring senior operators with actual in-house experience and running the firm on operator economics, not partner-and-pyramid agency economics.
Read the full storySaying this out loud saves everyone a call. If any of the below sounds like you, a different vendor will serve you better — and we would rather tell you now than three months in.
See the honest roundupIf you need results in 60 days — SEO cannot honestly deliver that. Hire a paid-search team.
If you want ten posts a month at the lowest possible price, a content marketplace serves you better.
If your category doesn't exist yet, the first job is category creation, not rankings.
If you want an agency that stays quiet and sends a monthly PDF, the transparency here will feel like noise.

Before you hire us or anyone, run the numbers. Our enterprise SEO ROI calculator takes your traffic, funnel rates, deal size, and budget, and projects the leads, revenue, ROI, and payback month an SEO program should produce. Free, ungated, defaults drawn from the real Workwize engagement so you can sanity-check any agency’s promise against math.
Open the ROI calculatorThe patterns we look for in every diagnostic before any retainer begins.
TimelineThe honest curve — early signals, compounding, and category-level results.
ReportingHow to defend organic in the format a board expects, without dressing up vanity metrics.
Scope, pricing, timing, staffing, ROI, and the questions we get in every sales call — answered in full, on the page, no marketing hedging.
Tell us where your SaaS is stuck and we'll give you a straight read: the opportunity we see, the timeline we'd commit to, and what it costs. If we're not the right fit, we'll say so and point you somewhere better.
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