Technotize

Industries

B2B SaaS SEO for the vertical you actually dominate

Specialized SEO for B2B SaaS verticals like Fintech, DevTools, and ERP. We build organic strategies around the specific nuances of your industry.

Verticals
12
Buyer profile
CMO · VP marketing
Geography
EMEA · North America

The index

Categories we ship work for

Each program is built around how that sub-vertical actually buys software — not a generic SaaS template.

01 / 12

Construction

General contractors, project managers, superintendents, and tradespeople have been pitched by a decade of construction software vendors promising to "transform the industry." Most of those products disappointed. Construction SaaS SEO has to earn the trust of buyers who've been bu

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02 / 12

CRM

The head terms are owned by Salesforce, HubSpot, and review aggregators with a decade of link equity. We build CRM SEO strategies that win the fights you can actually win — and ignore the ones you can't.

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03 / 12

EdTech

A district administrator signs the contract. A teacher decides whether your product gets used after the rollout. A parent influences which products the district even considers in the first place. EdTech SEO has to feed all three searches — and most agencies only know how to write

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04 / 12

ERP

ERP doesn't get bought the way other SaaS gets bought. There's a CFO, a CIO, a COO, an IT director, a controller, and three department heads — all searching for different things, at different stages, over a year-plus cycle. ERP SEO that ignores this committee reality is SEO that

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05 / 12

Financial Services

CFOs, controllers, and FP&A leaders evaluate vendors with the same rigor they apply to audit materials. They look for substantiation, check claims against source material, and discount any piece of content that doesn't survive professional skepticism. Financial SaaS SEO has to me

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06 / 12

HR Tech

Rippling, Gusto, Deel, BambooHR, and a hundred others are saturating every meaningful HR Tech SERP. The differentiator isn't who can publish more "10 Tips for Better Onboarding" posts. It's who builds an SEO program that speaks credibly to CHROs, IT, finance, and end-user employe

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07 / 12

IoT Cloud Platforms

Your buyers are firmware engineers, industrial automation leads, OT architects, and platform engineers who evaluate software by reading GitHub issues and protocol documentation. They scroll past generic "IoT transformation" content instantly. IoT SEO has to be technical enough to

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08 / 12

LegalTech

Lawyers are professionally trained to distrust persuasive language. They evaluate vendors with the same skepticism they bring to opposing counsel's arguments. LegalTech SEO that converts has to read like another attorney wrote it — and most agency content reads exactly like an ag

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09 / 12

Medical Devices

Your content passes through clinical review, regulatory affairs, and hospital procurement before it reaches the marketing team that actually wrote it. Medical device SaaS SEO has to survive all three audiences — and most SEO agencies have never met any of them.

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10 / 12

Network Security

CISOs spend their careers being skeptical. They evaluate vendors with the same suspicion they bring to a phishing email. The marketing-flavored content most security companies publish doesn't just fail to convert these buyers — it actively erodes credibility. Network security SEO

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11 / 12

Healthcare

SEO for healthcare SaaS across provider, payer, and administrator buyers — segmented content tracks, care-setting specificity, and interoperability authority work.

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12 / 12

Real Estate

SEO for real estate SaaS fighting on two fronts: national category SERPs and regional/local SERPs. Persona tracks for brokerage, agent, and property manager.

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How we adapt

Same operator team, re-pointed at your category

  1. 01

    Buyer language audit

    We map the exact phrases your CMOs and ops leads search — not the ones an SEO tool autocompletes.

  2. 02

    Category-specific SERP shape

    Comparison pages, integration guides, compliance content — whatever wins in your vertical, in that order.

  3. 03

    Pipeline-tied reporting

    Every report ladders to demos and ARR, not sessions and impressions.

How the program runs across verticals

The operator framework that gets re-pointed at your category.

Don't see your category

We almost certainly still run SEO for it

Our playbooks are built around B2B SaaS dynamics — multi-stakeholder buying, long sales cycles, and saturated comparison SERPs. The category just changes the language.