About Ilinka
Spent eight years building Megantic's content team from a single-specialist role into a multi-writer editorial operation. Then ran content production for B2B and B2C brands at Digital Silk as Director of Content Development. Degree in English Language and Literature, plus a decade of editing other people's work. At Technotize, every piece a writer ships passes through her edit before it touches a client's CMS.
Articles
Posts by Ilinka.
8 articles
B2B SaaS AEO Checklist: 38 Checks for AI Search Citations
The thirty-eight check operator checklist for answer engine optimization, sequenced as a 90-day sprint across crawl access, schema, prose patterns, FAQ coverage, entity disambiguation, original assets, and measurement.
Read article May 28, 2026
Content marketing metrics for B2B SaaS, the six marketing leadership actually uses
Most B2B SaaS content marketing dashboards track 15 to 30 metrics. Marketing leadership uses 6. The operator framework for cutting the dashboard down: six metrics, three cadences, one single-screen operational dashboard.
Read article May 22, 2026
Free tools as B2B SaaS linkable assets, the operator playbook for the dominant asset class
Free tools as B2B SaaS linkable asset. The five categories, dual-scope design (link bait plus PLG funnel), build versus buy, promotion, and ROI measurement.
Read article April 22, 2026
B2B SaaS Website Migrations Without Ranking Loss
B2B SaaS sites get migrated every 18-36 months. Each is a high-risk SEO event. The pre-launch checklist, the launch playbook, and recovery if it goes wrong.
Read article April 9, 2026
Internal Linking Architecture for B2B SaaS
Pages with under 3 inlinks do not rank. The hub-and-spoke architecture, anchor text discipline, and the 4-hour audit that lifts rankings 5-15 percent.
Read article March 14, 2026
When to Refresh vs Retire B2B SaaS Content
The decision framework we use on B2B SaaS content audits. Five signals that say refresh, four that say retire, and the math behind both calls.
Read article February 26, 2026
The SME Interview Process for B2B SaaS Content
A well-run 60-minute SME interview turns into 2,000 words of ranking content in 8 hours of writer time. Here is the process.
Read article February 4, 2026
The B2B SaaS content marketing ROI framework, as CFOs actually defend it
The B2B SaaS content marketing ROI framework that survives CFO scrutiny: four-metric scorecard, time-decay multi-touch attribution math, the monthly one-page report template, and the tool stack by ARR stage.
Read article November 12, 2025Working with Ilinka
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