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Exit Rate Calculator

Divide exits by pageviews for a page. See where visitors leave your site.

Inputs
Formula · Exits / pageviews × 100

Result

Fill the inputs to see your result.

What is exit rate?

Exit rate is the share of pageviews on a page that were the last page in the session, regardless of where the session started.

Exit rate vs bounce rate.

Bounce rate is single-page sessions only. Exit rate counts all views and asks how often this page was the end. They answer different questions.

The formula.

Exit rate = exits / pageviews on that page × 100.

A worked example.

300 exits from 1,200 pageviews is 25%.

What to do with it.

Sort pages by exit rate and judge in context. Confirmation pages should exit high. Conversion pages and key funnel steps should not. Where they do, fix the next step.

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Bounce Rate Calculator

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FAQ

How do you calculate exit rate?
Divide exits from a page by total pageviews of that page, then multiply by 100. 300 exits from 1,200 pageviews is 25%.
What is the difference between exit rate and bounce rate?
Bounce rate is for single-page sessions only. Exit rate is the share of all views of a page that ended the session, regardless of where the session began.
What is a good exit rate?
It depends on the page role. A confirmation page should exit high. A pricing page exiting high is a leak.
Why is exit rate useful?
It points to the page where the session ended. Sorting by exit rate across the funnel surfaces the biggest leaks.
How do I lower exit rate on a key page?
Add a clear next step, surface related content, and remove dead ends. If the page is supposed to convert, lift the conversion path first.

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