Technotize

Bounce Rate Calculator

Divide single-page sessions by all sessions. See the share of visitors who left without a second view.

Inputs
Formula · Bounces / sessions × 100

Result

Fill the inputs to see your result.

What is bounce rate?

Bounce rate is the share of sessions that ended after a single page view. It is a measure of stickiness, not quality on its own.

The bounce rate formula.

Bounce rate = single-page sessions / total sessions × 100. In GA4 the related metric is engagement rate; bounce rate is its inverse.

A worked example.

600 bounces from 2,000 sessions is 600 / 2,000 × 100 = 30%.

What is a good bounce rate?

Reference and blog pages bounce higher because the visitor got the answer. Landing pages built to convert should bounce lower. Compare to your own baseline before any external benchmark.

How to lower bounce rate.

Match the page to the traffic intent, speed up load, kill the intrusive popup, and put a clear next step above the fold.

Related calculators

Funnel

Conversion Rate Calculator

Visitors to actions

Funnel

Landing Page Conversion Rate

Single-page funnel

Funnel

Exit Rate Calculator

Where visitors leave

FAQ

How do you calculate bounce rate?
Divide single-page sessions by total sessions, then multiply by 100. 600 bounces from 2,000 sessions is 30%.
What is a good bounce rate?
It depends on the page type. Blog posts and reference pages naturally bounce higher because the visitor got what they came for. Judge by intent, not by a universal number.
Is bounce rate the same in GA4?
GA4 uses engaged sessions instead. Bounce rate in GA4 is the inverse of engagement rate: sessions that were not engaged.
What raises bounce rate?
A mismatch between the ad or search intent and the page, slow load times, intrusive interstitials, and unclear next steps.
Does a high bounce rate mean a bad page?
Not by itself. A page that answers the question quickly can bounce high and still convert downstream. Pair bounce rate with conversion to judge.

Book a strategy call.