When Data.ai (formerly App Annie, now acquired by Sensor Tower) approached us, they had a solid foundation in the analytics and data intelligence space. They had a domain rating of 49 and 7K monthly organic visitors, the potential was clear but their growth was very slow. That’s because they wanted to achieve sustainable traffic growth while maximizing ROI from their paid campaigns.
We took up the challenge with one clear goal in mind: accelerate their organic and paid traffic to help them dominate the analytics space.
- Despite a good domain rating of 49, organic traffic had stalled around 7K monthly visitors, with only intermittent spikes reaching 10K.
- Data.ai was seeing inconsistent results from Google Ads and paid social campaigns, with no unified strategy to maximize returns.
- Many campaigns were attracting clicks from the wrong audience, wasting ad spend and failing to convert leads.
We focused on creating a strategy that balances long-term organic growth with immediate paid results. The main focus was on driving quality traffic while making sure every click counts.
1. Building Sustainable Organic Growth
We started with an in-depth audit of Data.ai’s website and content to identify gaps and opportunities. Here’s what we focused on:
Targeting High-Intent Keywords:
We refined keyword research to focus on low-competition, high-intent phrases like “mobile app analytics tools” and “competitive intelligence software.” These keywords were aligned with Data.ai’s audience and drove qualified traffic.
Content Overhaul:
Existing blog posts were updated to:
- Answer specific user pain points.
- Include relevant data and examples to build authority.
- Add structured headings and FAQ sections to target featured snippets.
Technical SEO Fixes:
- Optimized site speed, reducing load time by 30%.
- Fixed duplicate meta descriptions and title tags.
- Improved internal linking to boost authority for priority pages.
Link Building:
By leveraging partnerships and outreach strategies, we secured 30+ monthly high-authority backlinks from industry-relevant sites like HubSpot and G2.
2. Driving Measurable ROI through PPC
Google Search Ads Optimization:
- We restructured the account into tightly themed campaigns targeting specific buyer personas (e.g., marketing professionals, app developers).
- Introduced negative keywords to eliminate irrelevant clicks and reduced wasted spend by 18%.
- Focused on bottom-of-funnel keywords to improve conversion rates.
Paid Social Revamp:
- Launched awareness campaigns on LinkedIn, targeting job titles like “Product Manager” and “Growth Analyst” with data-backed content ads.
- A/B tested ad creatives that highlighted pain points (e.g., “Are your competitors outperforming you on mobile?”) and offered free trials or gated reports.
Retargeting Strategy:
We implemented a retargeting funnel using display ads and social platforms, serving:
- Educational content to top-of-funnel visitors.
- Case studies and testimonials to mid-funnel audiences.
- Book a demo ads to bottom-of-funnel leads.
Rizwan and his team have transformed our growth story. They didn’t just help us grow; they understood our vision, our challenges, and our goals. The team turned our marketing into a powerhouse that drives real impact. It’s not just about the numbers (though the results have been incredible); it’s about the confidence we now have knowing we’ve got a partner who cares about our success as much as we do. Technotize feels like an extension of our team, and that’s priceless.
Theodore KrantzCEO - Data.ai
Organic Growth:
- Monthly organic traffic grew from 7K to 48K in 9 months—a 585% increase.
- Secured page one rankings for 25+ high-intent keywords, resulting in steady lead generation.
- Boosted domain authority to 72 with 30+ new high-authority backlinks per month, increasing overall SEO health.
Paid Campaign Results:
- Improved CTR from 3.5% to 6.2% across campaigns.
- Reduced CPC by 22%, saving significant ad spend while maintaining conversion rates.
- Generated an additional 150 qualified demo requests per month.
Paid Social:
- LinkedIn ads drove 60% more conversions compared to previous campaigns, with a CPL of $78 (down from $120).
- Retargeting campaigns resulted in a 20% higher conversion rate than cold traffic ads.
By aligning paid and organic strategies, we delivered sustainable growth to Data.ai’s sales pipeline. Organic traffic climbing steadily and paid campaigns generating high-quality leads, the company is now positioned as a dominant force in the competitive intelligence and analytics space.
