Why you, specifically
Your partnerships are the search engine most startups can't buy.
Authority is built by earning links from sites Google already trusts, and most new fintechs have no way to get them. You do. NatWest, Investec, Xero. These are exactly the names that produce the authoritative coverage and links that move domain rating. Turned into the right digital PR and partner content, the relationships you already hold become the fastest lever you have on search.
Stage 01
Your assets
NatWestInvestecXero
Partner brands with heavy domain authority.
Stage 02
Authoritative links & coverage
Digital PR and partner content, earned through the relationships you already hold.
Stage 03
Domain Rating climbs
18→competitive
This is not a channel we build from scratch. It is the assets you already own, and the ones closest to you, Alan, pointed at search.